Hi there. I’m Laura, a freelance writer, copywriter, blogger, editor, and Web consultant who might be best described as a juggler. My clients, after all, range from magazines to health organizations to social networking sites to book developers and publishers, and I cover topics as diverse as health, travel, lifestyle, and online media.
Ultimately, though, all of my work boils down to developing and delivering a compelling story or message.
You’ll find me doing just this in magazines such as Redbook, where I have reported on commonly misdiagnosed diseases, in books like Insiders’ Guide to Houston, which I authored, and in clients’ Web copy, reports, and press releases.
Sometimes, I play editor and project manager, molding content for the Web and managing writers, editors, and artists. This is actually how my editorial career began: Back in 2003, I assumed the role of managing editor at InTheFray.org, where I went on to serve as editor-in-chief for four years.
Today, I use the online media know-how I gained at InTheFray to provide consulting services to companies seeking to develop and expand their Web presence. In doing so, I draw upon my experience as a teacher to walk clients through potentially unfamiliar tasks and ideas.
I currently live in my native Houston, where I run with my bossy beagle or strike a pose in hot yoga to blow off steam.